Insightful people development
Impactful sales development
We help sales professionals build agility and credibility with clients, transforming them into trusted advisors. Our approach centres on making selling a buyer-focused coaching conversation that creates genuine value in the buying experience. By training your sales teams on the consultative selling process and essential behaviours, we support them to build strong client relationships, enhance customer loyalty and close more deals.
Delivering value,
winning more sales
ACP equips your sales teams with a deep understanding of individual preferences and organisational buying needs. By adopting a personalised approach using the 6 steps of the consultative selling framework, we help sales professionals to connect authentically with those who already are - and those who could become - great customers.
Tailored programmes and workshops
Our sales development programmes cater to both seasoned sales professionals and those new to the art and science of selling. We support your sales people to drive business growth and increase customer loyalty.
Our practical modules skill up your sales professionals to engage in impactful conversations, adapt to different client needs, apply critical thinking, grow new sales opportunities and demonstrate value. These programmes lay the groundwork for mastering the soft skills essential for effective selling.
Contact us today so that we can understand your needs. If you feel we are the right fit, we will tailor a sales effectiveness programme specifically for your people and organisation.
“Anita is able to adapt to both the individual and the group’s needs and gives good sound and practical advice to support the development of my sales team in one of the hardest sales environments in the FMCG industry. She has developed good relationships with the team and brings a positive and friendly approach. She is well respected for her obvious ability to sell and to present.”